Hi, I’m Stephanie Arpin — a communications strategist, storyteller, and your steadfast partner in crafting clear, decisive narratives that drive impact.

What I love

With over a decade of experience in public relations and strategic communications, I’ve had the privilege of leading campaigns for Fortune 100 companies, award-winning agencies, and a diverse range of clients across technology, manufacturing, finance, food and beverage, retail, real estate, advocacy, and beyond. My work has always centered on one goal: helping organizations tell their story in a way that resonates deeply with their audiences and inspires meaningful action.

I’m passionate about distilling complex ideas into concise, cohesive narratives — the kind that organizations can confidently share across any platform or conversation. Whether you’re announcing a breakthrough, shaping public opinion, or building trust with key stakeholders, I’m here to help you communicate with clarity and purpose.

Outside of work, you might find me playing in the yard with my son, throwing pottery in the studio, or rowing down the Connecticut River. Fun fact: the name “Catchpoint” takes inspiration from rowing — the “catch” is the pivotal moment in each stroke where your oar hooks into the water with sharp, confident precision, setting the stage for maximum impact. I believe messaging works the same way: a clear, purposeful story lays the groundwork for everything that follows.

Who I work with

At Catchpoint, I am intentional with my client roster, with a focus on small- and mid-sized businesses and nonprofits who are making a positive difference in the world. I vet my clients as thoughtfully as they vet me, ensuring that every partnership gets my full focus, energy, and expertise.

When you work with me, you don’t get a faceless agency team — you get a dedicated collaborator who is organized, trustworthy, and obsessed with making you look good.

How I approach PR

In a time of division and distrust, I believe PR and communications offer a powerful way to connect brands authentically with their audiences — fostering understanding, respect, and confidence.

Having worked alongside some of the brightest minds in communications, including former White House press secretaries and presidential speechwriters, I’ve seen firsthand how great messaging can shape not just reputations but real change. I’ve also seen how poor messaging can lead an organization into crisis. That’s where I come in as a focused, compassionate, and strategic partner, with the singular goal of making your load lighter, your message clearer, and your impact greater.